Business

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Why Develop Web Apps Instead of Stand-Alone Software?

Not so long ago, people needed to install every piece of software they purchased for their computer, phone, or network. Developers also had to create a variety of software versions for multiple types of machines and operating systems. This complexity led to high development and maintenance costs. Find out how web apps can offer a better solution for developers, support, and of course, end-users.

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Business

Is your business strategy aligned with your brand strategy?

Many executives working in the corporate setup usually fail to see the connection between business and brand strategies. As far as their perception goes, business strategy communicates goals and provides the pathway to achieve the company’s pre-set objectives. Whereas, the brand strategy is considered as a mere marketing tool that is vastly used by the marketing team. This incorrect perception has resulted in the lack of effort on the part of the management to align their business and brand strategies. However, the truth lies in the fact that the absence of integration of these strategies will limit the company’s take off to chart new heights.

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