Tag: marketing

Business

Is your business strategy aligned with your brand strategy?

Many executives working in the corporate setup usually fail to see the connection between business and brand strategies. As far as their perception goes, business strategy communicates goals and provides the pathway to achieve the company’s pre-set objectives. Whereas, the brand strategy is considered as a mere marketing tool that is vastly used by the marketing team. This incorrect perception has resulted in the lack of effort on the part of the management to align their business and brand strategies. However, the truth lies in the fact that the absence of integration of these strategies will limit the company’s take off to chart new heights.

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