Today’s newspapers were flooded with Rajiv Gandhi’s birth anniversary ads. The papers were covered with colored, black and white, half page and smaller ads, many of which adjacent to each other. The cost of such ads is estimated between one crore and four crores each depending upon the factor if
Facebook is planning to introduce a new real-time bidding technology which Google has been using for years, that allows advertisers to target users according to their activities. This service from Facebook is called Facebook Exchange. This service is expected to go live in a few weeks. Currently, Facebook is working