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Creativity refers to the phenomenon whereby a person creates something new (a product, a solution, a work of art etc.) that has some kind of value. What counts as “new” may be in reference to the individual creator, or to the society or domain within which the novelty occurs. What counts as “valuable” is similarly […]
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Zindagi Na Milegi Dobara is one of my favorite movie. I really loved the chemistry between the three friends Hrithik, Abhay & Farhan. Farhan humorous acts were commendable but besides that I totally loved the poems he recited  between the scenes. This post is dedicated to the interesting and lovely compositions and poems from the […]
  1. Deep Thoughts
  2. Literature
  3. Poem
An original composition by Sanchit Gupta, describing the un-named feeling that we feel. Those strange thoughts that come up when misery and sadness envelopes your world.   stupefied by the lies in the nemesis. short sighted your eyes, neglecting prole psis. cradle of rigmarole, my dying parole. the dignified death, life and its synthesis. overcasting shadows, […]

Good Reads

For all the advantages that the concrete jungle provides us, urban residents, it miserably fails in one thing – safeguarding the environment. From the constant rise in pollution which makes it difficult for us to breathe clean air even in our homes to the toxic gases and fumes generated from the furniture and machines installed […]


Many executives working in the corporate setup usually fail to see the connection between business and brand strategies. As far as their perception goes, business strategy communicates goals and provides the pathway to achieve the company’s pre-set objectives. Whereas, the brand strategy is considered as a mere marketing tool that is vastly used by the marketing team. This incorrect perception has resulted in the lack of effort on the part of the management to align their business and brand strategies. However, the truth lies in the fact that the absence of integration of these strategies will limit the company’s take off to chart new heights.


Continual upskilling is critical for accelerating your career progression. However, the time constraint that corporate employment entail tends to spare limited time for you to improve your skillset. In this light, it can be said that downtime is the best time to update the skills you require to transcend the role that you hold. Developing […]


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