How much do you drink at a bar or restaurant? Too much? That’s probably because those bars and restaurants have learnt that loud, fast music makes you eat and drink more, at a faster rate.
New York Times has published a report about it which says, “In 1985, a study by Fairfield University in Connecticut reported that people ate faster when background music was sped up, from 3.83 to 4.4 bites per minute. Nicolas Gueguen, a professor of behavioral sciences at the Université de Bretagne-Sud in France, reported in the October 2008 edition of the journal Alcoholism: Clinical and Experimental Research that higher volumes led beer drinkers in a bar to imbibe more. When the bar’s music was 72 decibels, people ordered an average of 2.6 drinks and took 14.5 minutes to finish one. But when the volume was turned up to 88 decibels, customers ordered an average of 3.4 drinks and took 11.5 minutes to finish each one.”
It looks odd but